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Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design - MaRDI portal

Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (Q3114826)

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Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
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    Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (English)
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    19 February 2012
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    supply chain management
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    channels of distribution
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    internet/direct marketing
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