Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective (Q3114891)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective |
scientific article |
Statements
Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective (English)
0 references
19 February 2012
0 references
customer expectation
0 references
delivery-time commitment
0 references
queueing theory
0 references
gap model of quality
0 references
