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Research Note: Customer Intimacy and Cross-Selling Strategy - MaRDI portal

Research Note: Customer Intimacy and Cross-Selling Strategy (Q3115477)

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scientific article
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Research Note: Customer Intimacy and Cross-Selling Strategy
scientific article

    Statements

    title
    Research Note: Customer Intimacy and Cross-Selling Strategy (English)
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    author
    M. Tolga Akçura
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    Kannan Srinivasan
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    publication date
    21 February 2012
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    zbMATH Keywords
    addressable marketing
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    customer relationship
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    management
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    Identifiers

    zbMATH DE Number
    6008143
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    OpenAlex ID
    W2107149614
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