The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy (Q3115919)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy |
scientific article |
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The Making of a “Hot Product”: A Signaling Explanation of Marketers’ Scarcity Strategy (English)
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21 February 2012
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game theory
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marketing strategy
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signaling
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