Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable (Q3116055)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable |
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Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable (English)
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21 February 2012
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long-term profitability
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Kalman filter
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brand equity
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optimal advertising/promotion budgets
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Markov perfect equilibrium
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