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Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? - MaRDI portal

Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? (Q3116086)

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scientific article
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English
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?
scientific article

    Statements

    title
    Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? (English)
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    author
    Kartik Kalaignanam
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    Venkatesh Shankar
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    Rajan Varadarajan
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    publication date
    21 February 2012
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    zbMATH Keywords
    innovation
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    new product development
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    strategic alliance
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    Identifiers

    zbMATH DE Number
    6008373
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    OpenAlex ID
    W2139331609
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