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Investigating Dynamic Multifirm Market Interactions in Price and Advertising - MaRDI portal

Investigating Dynamic Multifirm Market Interactions in Price and Advertising (Q3116654)

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scientific article
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Investigating Dynamic Multifirm Market Interactions in Price and Advertising
scientific article

    Statements

    title
    Investigating Dynamic Multifirm Market Interactions in Price and Advertising (English)
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    author
    Naufel Vilcassim
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    Vrinda Kadiyali
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    Pradeep K. Chintagunta
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    publication date
    12 February 2012
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    zbMATH Keywords
    competitive interactions
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    marketing mix
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    econometric estimation
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    Identifiers

    DOI
    10.1287/mnsc.45.4.499
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    zbMATH DE Number
    6005767
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    OpenAlex ID
    W2099869715
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