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Positioning and Pricing in a Variety Seeking Market - MaRDI portal

Positioning and Pricing in a Variety Seeking Market (Q3117290)

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English
Positioning and Pricing in a Variety Seeking Market
scientific article

    Statements

    title
    Positioning and Pricing in a Variety Seeking Market (English)
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    author
    S. Sajeesh
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    Jagmohan S. Raju
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    publication date
    27 February 2012
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    zbMATH Keywords
    variety seeking
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    positioning
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    pricing differentiation
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    Hotelling models
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    Identifiers

    zbMATH DE Number
    6009369
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    OpenAlex ID
    W2104410927
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