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Product-Line Competition: Customization vs. Proliferation - MaRDI portal

Product-Line Competition: Customization vs. Proliferation (Q3117766)

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scientific article
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English
Product-Line Competition: Customization vs. Proliferation
scientific article

    Statements

    title
    Product-Line Competition: Customization vs. Proliferation (English)
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    author
    Haim Mendelson
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    Ali K. Parlaktürk
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    publication date
    29 February 2012
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    zbMATH Keywords
    mass customization
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    product strategy
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    pricing
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    operations-marketing interface
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    Identifiers

    zbMATH DE Number
    6010177
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    OpenAlex ID
    W2104672194
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