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A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem - MaRDI portal

A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem (Q3117860)

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A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem
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    A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem (English)
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    1 March 2012
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    branch and price
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    column generation
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    combinatorial optimization
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    conjoint analysis
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    integer programming
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    marketing optimization
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