CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE (Q3161571)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE |
scientific article |
Statements
CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE (English)
0 references
15 October 2010
0 references
web-advertising effects
0 references
structural equation modeling (SEM)
0 references
DEMATEL
0 references
multiple criteria decision making (MCDM)
0 references
network relation map (NRM)
0 references
0 references
