Revised behavioural models for riskless consumer choice (Q3161779)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Revised behavioural models for riskless consumer choice |
scientific article |
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Revised behavioural models for riskless consumer choice (English)
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18 October 2010
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behavioural model
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context effects
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prospect theory
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componential context model
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consumer choice behaviour
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