The impact of loyalty and promotion effects on retention rate (Q3184439)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The impact of loyalty and promotion effects on retention rate |
scientific article |
Statements
The impact of loyalty and promotion effects on retention rate (English)
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15 October 2009
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Markov brand-switching model
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retention rate
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panel data
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loyalty programme
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promotion programme
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