A fuzzy mathematical programming approach for cross-sell optimization in retail banking (Q3184446)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A fuzzy mathematical programming approach for cross-sell optimization in retail banking |
scientific article |
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A fuzzy mathematical programming approach for cross-sell optimization in retail banking (English)
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15 October 2009
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retail banking
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cross-sell
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direct marketing
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target selection
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fuzzy mathematical programming
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