Introduction Strategy for New Products with Positive and Negative Word-of-Mouth (Q3340618)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Introduction Strategy for New Products with Positive and Negative Word-of-Mouth |
scientific article |
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Introduction Strategy for New Products with Positive and Negative Word-of-Mouth (English)
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1984
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marketing
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new products
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innovation diffusion
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negative information
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optimal advertising timing policy
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