Cross-brand and cross-channel advertising strategies in a dual-channel supply chain (Q3389378)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cross-brand and cross-channel advertising strategies in a dual-channel supply chain |
scientific article |
Statements
Cross-brand and cross-channel advertising strategies in a dual-channel supply chain (English)
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10 May 2021
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supply chain management
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advertising
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national brand
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private brand
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dual-channel
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