Measuring short‐ and long‐run promotional effectiveness on scanner data using persistence modelling (Q3439782)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Measuring short‐ and long‐run promotional effectiveness on scanner data using persistence modelling |
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Measuring short‐ and long‐run promotional effectiveness on scanner data using persistence modelling (English)
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29 May 2007
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promotional effectiveness
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scanner data
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time-series analysis
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persistence modelling
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