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CONSTRAINED OPINION LEADER INFLUENCE IN AN ELECTORAL CAMPAIGN SEASON: REVISITING THE TWO-STEP FLOW THEORY WITH MULTI-AGENT SIMULATION - MaRDI portal

CONSTRAINED OPINION LEADER INFLUENCE IN AN ELECTORAL CAMPAIGN SEASON: REVISITING THE TWO-STEP FLOW THEORY WITH MULTI-AGENT SIMULATION (Q3503139)

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CONSTRAINED OPINION LEADER INFLUENCE IN AN ELECTORAL CAMPAIGN SEASON: REVISITING THE TWO-STEP FLOW THEORY WITH MULTI-AGENT SIMULATION
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    CONSTRAINED OPINION LEADER INFLUENCE IN AN ELECTORAL CAMPAIGN SEASON: REVISITING THE TWO-STEP FLOW THEORY WITH MULTI-AGENT SIMULATION (English)
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    20 May 2008
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    Opinion leader influence
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    two-step flow theory
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    communication networks
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    media influence
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    agent-based modeling
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