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Advertising in a segmented market: comparison of media choices - MaRDI portal

Advertising in a segmented market: comparison of media choices (Q3524430)

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English
Advertising in a segmented market: comparison of media choices
scientific article

    Statements

    title
    Advertising in a segmented market: comparison of media choices (English)
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    author
    Luca Grosset
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    Bruno Viscolani
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    publication date
    9 September 2008
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    zbMATH Keywords
    advertising
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    segmentation
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    media
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    Identifiers

    DOI
    10.1093/imaman/dpm040
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    zbMATH DE Number
    5323756
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    OpenAlex ID
    W1970633111
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