A New Product Adoption Model with Price, Advertising, and Uncertainty (Q3722263)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A New Product Adoption Model with Price, Advertising, and Uncertainty |
scientific article |
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A New Product Adoption Model with Price, Advertising, and Uncertainty (English)
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1985
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marketing
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new products
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innovation diffusion
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price
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advertising
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awareness
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adoption
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Optimal control of the diffusion process
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estimation
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