A Measurement Error Approach for Modeling Consumer Risk Preference (Q3750437)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A Measurement Error Approach for Modeling Consumer Risk Preference |
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A Measurement Error Approach for Modeling Consumer Risk Preference (English)
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1985
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marketing
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implications of measurement error
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estimation of the unknown parameters
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qualitative questioning
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risk parameters
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multiattribute estimation procedures
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