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Technical Note—Advertising Models, Stochastic Games and Myopic Strategies - MaRDI portal

Technical Note—Advertising Models, Stochastic Games and Myopic Strategies (Q3750513)

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English
Technical Note—Advertising Models, Stochastic Games and Myopic Strategies
scientific article

    Statements

    title
    Technical Note—Advertising Models, Stochastic Games and Myopic Strategies (English)
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    author
    C. A. J. M. Dirven
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    O. J. Vrieze
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    publication date
    1986
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    zbMATH Keywords
    marketing
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    dynamic advertising
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    myopic strategies
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    equilibrium point
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    Identifiers

    Mathematics Subject Classification ID
    90B99
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    91A60
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    91A40
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    zbMATH DE Number
    3987046
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    OpenAlex ID
    W1975034588
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    DOI
    10.1287/OPRE.34.4.645
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