Technical Note—Advertising Models, Stochastic Games and Myopic Strategies (Q3750513)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Technical Note—Advertising Models, Stochastic Games and Myopic Strategies |
scientific article |
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Technical Note—Advertising Models, Stochastic Games and Myopic Strategies (English)
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1986
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marketing
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dynamic advertising
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myopic strategies
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equilibrium point
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