Experimentation and Budgeting in Advertising: An Adaptive Control Approach (Q3861156)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Experimentation and Budgeting in Advertising: An Adaptive Control Approach |
scientific article |
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Experimentation and Budgeting in Advertising: An Adaptive Control Approach (English)
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1980
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advertising
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adaptive control approach
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simulations of actual markets
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marketing
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