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Models of New Product Diffusion Through Advertising and Word-of-Mouth - MaRDI portal

Models of New Product Diffusion Through Advertising and Word-of-Mouth (Q3956734)

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scientific article
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English
Models of New Product Diffusion Through Advertising and Word-of-Mouth
scientific article

    Statements

    title
    Models of New Product Diffusion Through Advertising and Word-of-Mouth (English)
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    author
    Joe A. Jun. Dodson
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    Eitan Muller
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    publication date
    1978
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    zbMATH Keywords
    new product diffusion
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    advertising
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    marketing
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    buyer behavior
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    Identifiers

    zbMATH DE Number
    3777245
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    OpenAlex ID
    W2085805262
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