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Q4035768 - MaRDI portal

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scientific article

    Statements

    author
    Dipak C. Jain
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    Pradeep K. Chintagunta
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    publication date
    18 May 1993
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    zbMATH Keywords
    marketing expenditure strategies
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    two-member channel
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    closed-loop equilibrium strategies
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    Identifiers

    Mathematics Subject Classification ID
    90B60
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    91A80
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    91A23
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    zbMATH DE Number
    176592
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