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Solving the “Marketing Mix” Problem using Geometric Programming - MaRDI portal

Solving the “Marketing Mix” Problem using Geometric Programming (Q4041351)

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scientific article
Language Label Description Also known as
English
Solving the “Marketing Mix” Problem using Geometric Programming
scientific article

    Statements

    title
    Solving the “Marketing Mix” Problem using Geometric Programming (English)
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    author
    V. K. Balachandran
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    Dennis H. Gensch
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    publication date
    1974
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    Identifiers

    Mathematics Subject Classification ID
    90C90
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    91B06
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    91B99
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    zbMATH DE Number
    3455031
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    OpenAlex ID
    W2104377596
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    DOI
    10.1287/MNSC.21.2.160
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