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Criteria for Market Segmentation Studies - MaRDI portal

Criteria for Market Segmentation Studies (Q4107371)

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scientific article; zbMATH DE number 3529313
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English
Criteria for Market Segmentation Studies
scientific article; zbMATH DE number 3529313

    Statements

    title
    Criteria for Market Segmentation Studies (English)
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    author
    Neil E. Beckwith
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    Maurice W. Sasieni
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    publication date
    1976
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    Identifiers

    Mathematics Subject Classification ID
    62P20
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    91B60
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    62H20
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    zbMATH DE Number
    3529313
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    OpenAlex ID
    W2147561024
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    DOI
    10.1287/MNSC.22.8.892
    0 references
     
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