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Mathematical Models for Economic and Political Advertising Campaigns - MaRDI portal

Mathematical Models for Economic and Political Advertising Campaigns (Q4146596)

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scientific article; zbMATH DE number 3577080
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English
Mathematical Models for Economic and Political Advertising Campaigns
scientific article; zbMATH DE number 3577080

    Statements

    title
    Mathematical Models for Economic and Political Advertising Campaigns (English)
    0 references
    author
    Harold D. Shane
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    publication date
    1977
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    Identifiers

    zbMATH DE Number
    3577080
    0 references
    OpenAlex ID
    W2005177958
    0 references
    DOI
    10.1287/OPRE.25.1.1
    0 references
     
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