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An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior - MaRDI portal

An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior (Q4158210)

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scientific article; zbMATH DE number 3590005
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English
An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior
scientific article; zbMATH DE number 3590005

    Statements

    title
    An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior (English)
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    author
    Fred S. Zufryden
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    publication date
    1978
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    Identifiers

    Mathematics Subject Classification ID
    91B60
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    90B99
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    62P20
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    zbMATH DE Number
    3590005
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    OpenAlex ID
    W2074291951
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    DOI
    10.1287/MNSC.24.7.761
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