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Advertising Budgeting, Wearout and Copy Replacement - MaRDI portal

Advertising Budgeting, Wearout and Copy Replacement (Q4161025)

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scientific article; zbMATH DE number 3593252
Language Label Description Also known as
English
Advertising Budgeting, Wearout and Copy Replacement
scientific article; zbMATH DE number 3593252

    Statements

    title
    Advertising Budgeting, Wearout and Copy Replacement (English)
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    author
    Dov Pekelman
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    Suresh P. Sethi
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    publication date
    1978
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    Identifiers

    DOI
    10.2307/3009842
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    Mathematics Subject Classification ID
    91B06
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    90B99
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    90C90
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    49L99
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    zbMATH DE Number
    3593252
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    OpenAlex ID
    W3188163748
    0 references
     
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