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Dynamic Optimal Control Models in Advertising: a Survey - MaRDI portal

Dynamic Optimal Control Models in Advertising: a Survey (Q4161754)

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scientific article; zbMATH DE number 3594139
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English
Dynamic Optimal Control Models in Advertising: a Survey
scientific article; zbMATH DE number 3594139

    Statements

    title
    Dynamic Optimal Control Models in Advertising: a Survey (English)
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    published in
    SIAM Review
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    publication date
    1977
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    author
    Suresh P. Sethi
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    Identifiers

    DOI
    10.1137/1019106
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    Mathematics Subject Classification ID
    49J15
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    90B30
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    91B60
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    zbMATH DE Number
    3594139
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    OpenAlex ID
    W3121440623
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