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Profit maximization through advertising: A nonzero sum differential game approach - MaRDI portal

Profit maximization through advertising: A nonzero sum differential game approach (Q4162902)

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scientific article; zbMATH DE number 3596523
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English
Profit maximization through advertising: A nonzero sum differential game approach
scientific article; zbMATH DE number 3596523

    Statements

    title
    Profit maximization through advertising: A nonzero sum differential game approach (English)
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    author
    George Leitmann
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    publication date
    1978
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    Mathematics Subject Classification ID
    91B62
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    91A23
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    91A80
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    zbMATH DE Number
    3596523
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