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Feature Article—Aggregate Advertising Models: The State of the Art - MaRDI portal

Feature Article—Aggregate Advertising Models: The State of the Art (Q4199822)

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scientific article; zbMATH DE number 3641181
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English
Feature Article—Aggregate Advertising Models: The State of the Art
scientific article; zbMATH DE number 3641181

    Statements

    title
    Feature Article—Aggregate Advertising Models: The State of the Art (English)
    0 references
    DOI
    10.1287/opre.27.4.629
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    author
    John Little
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    publication date
    1979
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    zbMATH DE Number
    3641181
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    zbMATH Keywords
    aggregate advertising models
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    survey
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    marketing
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    OpenAlex ID
    W2129838006
    0 references
     
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