Markov Models of Advertising and Pricing Decisions (Q4199823)
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scientific article; zbMATH DE number 3641182
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Markov Models of Advertising and Pricing Decisions |
scientific article; zbMATH DE number 3641182 |
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Markov Models of Advertising and Pricing Decisions (English)
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1979
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Markov decision analysis
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optimal advertising
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pricing
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dynamic stochastic environment
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theory of the firm
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stochastic games
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game theoretic model
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marketing
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