Optimizing Advertising Expenditures in a Dynamic Duopoly (Q4199825)
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scientific article; zbMATH DE number 3641183
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimizing Advertising Expenditures in a Dynamic Duopoly |
scientific article; zbMATH DE number 3641183 |
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Optimizing Advertising Expenditures in a Dynamic Duopoly (English)
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1979
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dynamic duopoly
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marketing
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finite planning horizon
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non-zero-sum differential game
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optimization of advertising expenditures
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game theoretic model
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computation of optimal strategy
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