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Modeling large data sets in marketing - MaRDI portal

Modeling large data sets in marketing (Q4259385)

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scientific article; zbMATH DE number 1327198
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English
Modeling large data sets in marketing
scientific article; zbMATH DE number 1327198

    Statements

    title
    Modeling large data sets in marketing (English)
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    publication date
    23 August 1999
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    zbMATH Keywords
    response models
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    single source data
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    customer transaction data
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    Identifiers

    zbMATH DE Number
    1327198
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    OpenAlex ID
    W3121991761
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