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Q4344419 - MaRDI portal

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scientific article; zbMATH DE number 1034050
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English
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scientific article; zbMATH DE number 1034050

    Statements

    author
    Ping Zhang
    0 references
    publication date
    15 July 1997
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    zbMATH Keywords
    AIC
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    BIC
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    consumer behavior
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    heterogeneity
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    marketing research
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    multivariate logit model
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    scanner data
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    Simpson's paradox
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    Identifiers

    zbMATH DE Number
    1034050
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