OPTIMAL NEW BRAND MONITORING STRATEGY FOR RETAILING (Q4399713)
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scientific article; zbMATH DE number 1180574
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | OPTIMAL NEW BRAND MONITORING STRATEGY FOR RETAILING |
scientific article; zbMATH DE number 1180574 |
Statements
OPTIMAL NEW BRAND MONITORING STRATEGY FOR RETAILING (English)
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28 July 1998
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retail stores
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brand monitoring strategy
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