A satisficing DEA model to measure the customer-based brand equity (Q4603924)
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scientific article; zbMATH DE number 6842833
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A satisficing DEA model to measure the customer-based brand equity |
scientific article; zbMATH DE number 6842833 |
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A satisficing DEA model to measure the customer-based brand equity (English)
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23 February 2018
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customer-based brand equity
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data envelopment analysis
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efficiency
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factor analysis
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satisficing
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