Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment (Q4614256)
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scientific article; zbMATH DE number 7008634
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment |
scientific article; zbMATH DE number 7008634 |
Statements
Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment (English)
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30 January 2019
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advertising
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field experiments
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causal inference
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electronic commerce
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return on investment
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information
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