User innovativeness prediction based on an involvement-emotion-cognition framework (Q4624621)
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scientific article; zbMATH DE number 7028830
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | User innovativeness prediction based on an involvement-emotion-cognition framework |
scientific article; zbMATH DE number 7028830 |
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User innovativeness prediction based on an involvement-emotion-cognition framework (English)
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22 February 2019
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marketing
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user research
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innovative users
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involvement-emotion-cognition framework
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keyword extraction
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innovation index
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