Analysis of a Dynamic Duopoly Model of Advertising (Q4744049)
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scientific article; zbMATH DE number 3799389
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Analysis of a Dynamic Duopoly Model of Advertising |
scientific article; zbMATH DE number 3799389 |
Statements
Analysis of a Dynamic Duopoly Model of Advertising (English)
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1983
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duopoly model
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steady-state advertising policies
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word-of-mouth advertising
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hysteresis
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dynamic advertising model
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marketing
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