The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies (Q4865411)
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scientific article; zbMATH DE number 844514
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies |
scientific article; zbMATH DE number 844514 |
Statements
The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies (English)
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19 August 1996
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marketing mix
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product policy
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optimal advertising
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trade promotion
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