A Note on Multi-Regional Marketing (Q4868820)
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scientific article; zbMATH DE number 853136
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A Note on Multi-Regional Marketing |
scientific article; zbMATH DE number 853136 |
Statements
A Note on Multi-Regional Marketing (English)
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7 March 1996
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multi-regional marketing
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resource allocation
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segmentation
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vertically integrated firm
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