Stochastic modelling of household behaviour before, during and after a consumer price promotion (Q4940119)
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scientific article; zbMATH DE number 1409649
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Stochastic modelling of household behaviour before, during and after a consumer price promotion |
scientific article; zbMATH DE number 1409649 |
Statements
Stochastic modelling of household behaviour before, during and after a consumer price promotion (English)
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2 March 2000
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marketing modeling
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consumer promotion
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bivariate Markov process
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empirical analysis
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