A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES (Q4972552)
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scientific article; zbMATH DE number 7136215
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES |
scientific article; zbMATH DE number 7136215 |
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A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES (English)
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25 November 2019
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web intelligence
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targeted marketing
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customer preference
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utility theory
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