Strategic Manufacturers in Online Cash-Back Shopping (Q5024912)
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scientific article; zbMATH DE number 7467531
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Strategic Manufacturers in Online Cash-Back Shopping |
scientific article; zbMATH DE number 7467531 |
Statements
Strategic Manufacturers in Online Cash-Back Shopping (English)
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1 February 2022
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cash-back channel
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online shopping
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market segmentation
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double marginalization
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price discriminative effect
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promotive effect
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