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Delegated Concept Testing in New Product Development - MaRDI portal

Delegated Concept Testing in New Product Development (Q5058037)

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scientific article; zbMATH DE number 7625915
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Delegated Concept Testing in New Product Development
scientific article; zbMATH DE number 7625915

    Statements

    title
    Delegated Concept Testing in New Product Development (English)
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    author
    Jochen Schlapp
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    Gerrit Schumacher
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    publication date
    1 December 2022
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    zbMATH Keywords
    project selection
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    search theory
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    incentives
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    resource allocation
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    information acquisition
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    Identifiers

    zbMATH DE Number
    7625915
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    OpenAlex ID
    W4283364631
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