How cooperative advertising interacts with distributional contracts in a dual-channel system (Q5092527)
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scientific article; zbMATH DE number 7561850
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | How cooperative advertising interacts with distributional contracts in a dual-channel system |
scientific article; zbMATH DE number 7561850 |
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How cooperative advertising interacts with distributional contracts in a dual-channel system (English)
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22 July 2022
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cooperative advertising
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supply chain contract
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agency model
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game theory
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