Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain (Q5104623)
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scientific article; zbMATH DE number 7585243
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain |
scientific article; zbMATH DE number 7585243 |
Statements
Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain (English)
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15 September 2022
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cooperative advertising
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dual-channel supply chain
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game theory
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supply chain management
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